Running a flooring business takes more than top-notch installation skills and product knowledge. If you want steady projects and loyal customers, you need marketing that works. The good news? There are some simple, effective ways to market your flooring business and grow your customer base. Here are nine of them.
Table of Contents
1. Build a Professional Website That Works for You
Your website is often the first impression a customer has of your business. A dated site, or worse, no site at all, can send them running straight to your competitors.
A good flooring website should:
- Clearly explain your various services
- Showcase your best work with high-quality photos
- Make it easy to contact you with phone numbers, forms, and click-to-call buttons
- Include testimonials and reviews to build trust
- Load quickly and work smoothly on mobile devices
Think of your website as your 24/7 showroom. If it doesn’t reflect your professionalism, you’re leaving money on the table.
2. Invest in Search Engine Optimization (SEO)
Most customers start their search for flooring services online with phrases like “flooring installer near me” or “hardwood floor refinishing [city].” If your business doesn’t show up for these searches, you might as well be invisible.
SEO helps your site rank higher on Google so customers find you first. Some key steps include:
- Using local keywords (like your city or service area) throughout your site
- Creating dedicated pages for each service and location
- Optimizing your Google Business Profile with updated info and photos
- Building backlinks from local directories and industry websites
SEO is a long-term strategy, but the payoff is huge: more visibility, more clicks, and more leads.
3. Use Content Marketing to Showcase Your Expertise
Customers often have questions before they hire a flooring contractor. Should they choose hardwood, laminate, or tile? How long does refinishing take? How do they maintain their new floors?
By creating blog posts, guides, or videos that answer these questions, you position yourself as a trusted expert. For example:
- “5 Signs It’s Time to Replace Your Flooring”
- “Hardwood vs. Vinyl: Which Flooring Is Best for Busy Families?”
- “What to Expect: The Step-by-Step Process of Floor Refinishing”
This type of content is genuinely helpful to your customers, and it can drastically improve your SEO, driving more people to your site.
4. Run Paid Ads for Immediate Results
SEO takes time to build, but it pays off in long-term, consistent leads. If you want the phone to start ringing now, pay-per-click (PPC) ads on Google and Meta (Instagram and Facebook) give you quick visibility and let you target customers actively searching for flooring services.
Some smart ways to use paid ads:
- Create Google Search Ads for high-intent keywords like “flooring installation near me”
- Set up Local Service Ads, which will appear at the very top of search results
- Craft Facebook and Instagram Ads with before-and-after project photos to capture attention
The key is to track results so you know what’s working and what’s just wasting your marketing dollars.
5. Stay Connected with Email Marketing
Email marketing is a simple but powerful way to stay top-of-mind with past customers and nurture new leads.
Here’s how flooring companies can use it:
- Send seasonal reminders to your customer base (like refinishing specials before the holidays).
- Share helpful tips, and link to your most recent blog post, such as “How to Protect Hardwood Floors in Winter.”
- Promote new products or services you’re offering.
- Ask for reviews or referrals after a project is complete.
Email is inexpensive and keeps your brand in front of customers who may need you again — or know someone who does. And even if they don’t read the email, they’re seeing your name. When they need a flooring expert, you’re the one they’ll remember (and call).
6. Leverage Social Media to Build Trust
For flooring businesses, social media offers the perfect opportunity to showcase your work and build relationships.
Post project photos, behind-the-scenes videos, and short customer testimonials. Share design or maintenance tips. Platforms like Instagram, Facebook, and even TikTok can help you reach homeowners researching their next project and looking for inspo or the latest trends.
Consistency is key — posting once every few months won’t cut it. A steady flow of content builds credibility and keeps your business on customers’ radar.
7. Collect and Showcase Reviews
Word-of-mouth is powerful, and online reviews are today’s version of a referral. Customers trust businesses with strong ratings and positive feedback. Encourage your happy clients to leave reviews on:
- Your Google Business Profile
- Yelp
- Facebook
- Industry-specific directories
You can even send a text or email reminder once the job is complete. Feature those reviews on your website and in your marketing emails and social media. Remember: A five-star review could be the deciding factor between you and a competitor.
8. Partner With a Digital Marketing Agency
Marketing may feel overwhelming if you’re busy running your flooring business. That’s where partnering with a digital marketing agency that specializes in marketing for flooring companies makes sense.
An agency can:
- Manage your SEO, ads, and content strategy
- Provide regular reports so you know what’s working
- Save you time so you can focus on running your business
- Scale your marketing efforts as your company grows
Working with the right partner ensures you’re not just guessing—you’re using proven strategies that deliver measurable results.
9. Don’t Forget Traditional Marketing (Done Smart)
While digital marketing is a must for getting found locally, don’t overlook old-school methods, which can work great when they’re done strategically. Direct mail flyers in targeted neighborhoods, branded yard signs, and partnerships with local realtors or contractors can still drive business.
The trick is to integrate offline and online efforts so you’re covering all of the right bases.
Bringing It All Together
Flooring is a competitive business, but the right marketing strategies make it easier to stand out, earn trust, and win more jobs. From a polished website to paid ads, SEO, and content marketing, each tactic works together to keep leads coming in steadily.
You don’t have to do everything at once—pick one or two strategies to start, then build from there. And if you want expert help, Get Found Marketing can take the reins and create a powerful, effective digital strategy to help you get found locally.
FAQs About Flooring Marketing
What’s the most effective marketing strategy for flooring companies?
There’s no single “best” strategy, it depends on your goals. For quick leads, paid ads are powerful. For long-term growth, SEO and content marketing deliver consistent results.
How much should a flooring company spend on marketing?
A good rule of thumb is 5 to 10% of your revenue. Start smaller with one or two strategies, then scale your budget as you see results.
Do flooring companies really need SEO?
Yes! Most customers start online when searching for services. SEO helps your business rank higher in search results so homeowners in your area find you first.
How often should I post on social media or my blog?
Consistency matters more than frequency. For social media, aim for at least 2 to 3 posts per week to stay visible, showcase your work, and build trust with potential customers. For blogs, aim for at least two to four posts per month.
Why should I partner with a digital marketing agency?
A good agency saves you time, applies proven strategies, and provides measurable results. Instead of guessing, you get expert help to grow your flooring business faster.
